Very Fresh Noodles is a trendy, casual noodle shop located in Chelsea Market in New York City. Its authentic food is popular among many tourists and office workers. Their signature dish is “Biang Biang” noodles, which are traditional hand-pulled noodles originating in Shanxi, a province in Northern China.

The font is an English language interpretation of Chinese characters. Just like the noodle shop itself, it bridges the cultures of east and west. The illustration portrays the restaurant's hand-pulling process, demonstrating to customers the love and passion that they put into each noodle.